All posts by Peter Adamson

Peter Adamson is the CEO of Bonkrs, an Inbox Magazine dedicated to your success as an Internet marketer. He holds a post-graduate degree in Distance Learning from Université de Paris 7 and has been marketing online since 2006.

Use PayPal As A Bank Account

When I first began taking payments online, I chose PayPal for its ease of integration. When a payment comes in, their system calls your script with a HTTP POST. You crunch the data, and the unique code you received in the POST. If everything is fine, they return OK, and basta.

Over time however, I began to realise some additional benefits to using PayPal. My income was in US dollars but my expenses were in British pounds. This meant regularly converting dollars to pounds. If you live and run your business outside the USA it is quite likely that you are in a similar situation. I was interested to see who would give me the best rate, PayPal or my bank. more…

Black Hat, White Hat and Big G

This article was first published on in 2009. It is as relevant today as it was then. I hope you enjoy it.

First of all, let’s put to one side for a moment the recently coined terms which euphemistically refer to SEO techniques under hats of various colors. These are not dictionary terms, and anyone can make them mean whatever they want. However, the words “ethical” and “unethical” have very strict meanings, have had for generations and their misuse can call into question the personal integrity of individuals. So what does ethical mean anyway? According to

  1. pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
  2. being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession: It was not considered ethical for physicians to advertise.

So doing something unethical is first and foremost immoral and wrong. Additionally, it may be implicitly wrong because it violates an accepted code of conduct adopted by a recognized professional body, whose moral judgement is above reproach. Given these definitions, when would Internet marketing cross the line into the realm of the unethical? Well, let’s try to ring fence the concept and limit more…