All posts by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

A Simple 3-Step Approach To Increasing Conversions And Roi With Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.

For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

There’s time and resources to consider as well.

Even incredibly talented social media managers that oversee multi-million dollar advertising budgets understand that it takes hundreds of experiments (and failures) to master the art of social media ads. more…

75 Top Social Media Marketers Speak

I consider myself a pretty lucky guy.

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me tremendously along the way.

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers!

Well, I’m happy to change that. We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question:

What is the biggest project you’re working on? more…

10 Golden Rules For Social Media Managers And Marketers

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. But then I realized, social media managers are in the market of verbs. Our entire careers are based on verbs: share, comment, measure, post, create, solve, design, write, Snap, etc. Verbs govern the rules for social media managers and propel us to amazing places. So without further ado, here are 10 golden rules for social media managers explained through verbs. Let’s go! more…