All posts by Pam Neely

Pam has been selling stuff online since 1996. Over the years she has built and sold nearly a dozen websites and companies, including The Original Christmas Gift and and once ran an A/B split test that resulted in a million dollars a year in additional sales for a client.

New Research On Mobile Ecommerce Trends

“Mobile first.” I bet you hear that term a lot. It’s a goal – maybe even a grail – for many companies.

And while some reports show small businesses and even the Fortune 500 lagging behind when it comes to mobile, retailers seem to be doing a bit better. According to the 2016 Kount-sponsored “Mobile Trends in Retail” report, more…

The 10 Best Ways For Retailers To Build An Email List

We’re about to tip into full-on summer. If you’re like most people, the last thing you’re thinking about now is Christmas. And yet that’s exactly what retailers need to be planning for.

There are 149 days until Black Friday – 152 until Cyber Monday. That gives you roughly five short months to get your online operations up to snuff.

Before I get you too stressed out, remember: It’s summer still. All those promotions and landing pages and shipping headaches are still far off. But there is one thing you should be doing now. It’ll help your Christmas business like nothing else. more…

13 Easy Ways To Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once.

Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it.

Say it costs you $10 to get a new customer and $10 to fulfill their order. You make $25 in revenue from that customer. Great: You’ve made $5.