All posts by Rand Fishkin

Rand is founder and former CEO of Moz, creator of Keyword Explorer, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand's writing can be found mostly in short bursts on Twitter, in longer ramblings on his personal blog, and, in photo-accompanying captions via the Instagram account he shares with his wife, Geraldine.

Designing A Page’s Content Flow To Maximize Seo Opportunity

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a designing a page’s content flow to help with your SEO.

Now, unfortunately, somehow in the world of SEO tactics, this one has gotten left by the wayside. I think a lot of people in the SEO world are investing in things like content and solving searchers’ problems and getting to the bottom of searcher intent. But unfortunately, the page design and the flow of the elements, the UI elements, the content elements that sit in a page is discarded or left aside. That’s unfortunate because it can actually make a huge difference to your SEO. more…

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.

Now let’s be really clear. As a rule…

Paid Does Not Directly Affect Organic Rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking more…

Weird, Crazy Myths About Link Building In Seo You Should Probably Ignore – Whiteboard Friday

Howdy, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here. more…

Long Tail Seo: When & How To Target Low-Volume Keywords

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about long tail SEO.

Now, for those of you who might not be familiar, there’s basically a demand curve in the search engine world. Lots and lots of searchers are searching for very popular keywords in the NBA world like “NBA finals.” Then we have a smaller number of folks who are searching for “basketball hoops,” but it’s still pretty substantial, right? Probably hundreds to thousands per month. Then maybe there are only a few dozen searches a month for something like “Miami Heat box ticket prices.”
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