Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once.
Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it.
Say it costs you $10 to get a new customer and $10 to fulfill their order. You make $25 in revenue from that customer. Great: You’ve made $5.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about long tail SEO.
Now, for those of you who might not be familiar, there’s basically a demand curve in the search engine world. Lots and lots of searchers are searching for very popular keywords in the NBA world like “NBA finals.” Then we have a smaller number of folks who are searching for “basketball hoops,” but it’s still pretty substantial, right? Probably hundreds to thousands per month. Then maybe there are only a few dozen searches a month for something like “Miami Heat box ticket prices.”
Growing a company isn’t easy. Hard work and sweat equity aside, it’s difficult to know what you have to do to achieve some measure of growth, because there’s a hundred thousand little things you could do to try and make the needle move.
I hear it almost daily in conversations I have with people on Snapchat or through email and text: “How do I approach growth?” “How should I drive growth?” “Should I buy Facebook ads?” “Should I use Quora to grow traffic?”
Social media began as nothing more than a place to find and connect with old friends from high school, but today it has become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web.
Today’s major platforms offer huge potential for new customers to find and connect with your brand, and for you to promote your content, generate sales leads and new business for your company. Social media also allows you to instantly engage, interact and reach existing and potential customers who need immediate assistance, helping your brand to deliver a positive customer experience they will love.
When I first began taking payments online, I chose PayPal for its ease of integration. When a payment comes in, their system calls your script with a HTTP POST. You crunch the data, and the unique code you received in the POST. If everything is fine, they return OK, and basta.
Over time however, I began to realise some additional benefits to using PayPal. My income was in US dollars but my expenses were in British pounds. This meant regularly converting dollars to pounds. If you live and run your business outside the USA it is quite likely that you are in a similar situation. I was interested to see who would give me the best rate, PayPal or my bank. more…
This article was first published on sitepronews.com in 2009. It is as relevant today as it was then. I hope you enjoy it.
First of all, let’s put to one side for a moment the recently coined terms which euphemistically refer to SEO techniques under hats of various colors. These are not dictionary terms, and anyone can make them mean whatever they want. However, the words “ethical” and “unethical” have very strict meanings, have had for generations and their misuse can call into question the personal integrity of individuals. So what does ethical mean anyway? According to dictionary.com:
- pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
- being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession: It was not considered ethical for physicians to advertise.
So doing something unethical is first and foremost immoral and wrong. Additionally, it may be implicitly wrong because it violates an accepted code of conduct adopted by a recognized professional body, whose moral judgement is above reproach. Given these definitions, when would Internet marketing cross the line into the realm of the unethical? Well, let’s try to ring fence the concept and limit more…