Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once.
Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it.
Say it costs you $10 to get a new customer and $10 to fulfill their order. You make $25 in revenue from that customer. Great: You’ve made $5.