Tag Archives: Pam Neely

3 Reasons Why AI Won’t Steal Your Marketing Job

Don’t worry, AI won’t steal your marketing job. But you should update your skills and learn to stay flexible. And AI may even help!

Most of us are aware that artificial intelligence and machine learning are already working in the background of our business and personal lives.

As Amazon’s Jeff Bezos has said:

“… a lot of the value that we’re getting from machine learning is actually happening kind of beneath the surface. It is things like improved search results, improved product recommendations for customers, improved forecasting for inventory management, and literally hundreds of other things beneath the surface.”

But that’s just for now. Very soon, AI and machine learning will move into the foreground.

More of us will use them at our jobs. more…

The 10 Best Ways For Retailers To Build An Email List

We’re about to tip into full-on summer. If you’re like most people, the last thing you’re thinking about now is Christmas. And yet that’s exactly what retailers need to be planning for.

There are 149 days until Black Friday – 152 until Cyber Monday. That gives you roughly five short months to get your online operations up to snuff.

Before I get you too stressed out, remember: It’s summer still. All those promotions and landing pages and shipping headaches are still far off. But there is one thing you should be doing now. It’ll help your Christmas business like nothing else. more…

13 Easy Ways To Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once.

Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it.

Say it costs you $10 to get a new customer and $10 to fulfill their order. You make $25 in revenue from that customer. Great: You’ve made $5.
more…