Tag Archives: SEO

Designing A Page’s Content Flow To Maximize Seo Opportunity

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a designing a page’s content flow to help with your SEO.

Now, unfortunately, somehow in the world of SEO tactics, this one has gotten left by the wayside. I think a lot of people in the SEO world are investing in things like content and solving searchers’ problems and getting to the bottom of searcher intent. But unfortunately, the page design and the flow of the elements, the UI elements, the content elements that sit in a page is discarded or left aside. That’s unfortunate because it can actually make a huge difference to your SEO. more…

Weird, Crazy Myths About Link Building In Seo You Should Probably Ignore – Whiteboard Friday

Howdy, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here. more…

Long Tail Seo: When & How To Target Low-Volume Keywords

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about long tail SEO.

Now, for those of you who might not be familiar, there’s basically a demand curve in the search engine world. Lots and lots of searchers are searching for very popular keywords in the NBA world like “NBA finals.” Then we have a smaller number of folks who are searching for “basketball hoops,” but it’s still pretty substantial, right? Probably hundreds to thousands per month. Then maybe there are only a few dozen searches a month for something like “Miami Heat box ticket prices.”
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Black Hat, White Hat and Big G

This article was first published on sitepronews.com in 2009. It is as relevant today as it was then. I hope you enjoy it.

First of all, let’s put to one side for a moment the recently coined terms which euphemistically refer to SEO techniques under hats of various colors. These are not dictionary terms, and anyone can make them mean whatever they want. However, the words “ethical” and “unethical” have very strict meanings, have had for generations and their misuse can call into question the personal integrity of individuals. So what does ethical mean anyway? According to dictionary.com:

  1. pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
  2. being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession: It was not considered ethical for physicians to advertise.

So doing something unethical is first and foremost immoral and wrong. Additionally, it may be implicitly wrong because it violates an accepted code of conduct adopted by a recognized professional body, whose moral judgement is above reproach. Given these definitions, when would Internet marketing cross the line into the realm of the unethical? Well, let’s try to ring fence the concept and limit more…